Creating a Facebook game to promote the launch of a new J2O product, leveraging both existing fans and generating wider exposure for the brand.
We delivered a Facebook Application built using Flash and bespoke facial recognition software, built to measure and detect a user’s smile. Upon initiating their webcam users were invited to play the game where they had to smile for as long as they could, whilst being distracted by animations and sound effects. Users were awarded with prizes for the longest smile of the day, and the longest smile of the month-long campaign.
Latest results as of December 1st, 2011.
After two weeks:
• 950 entries
• 7,773 increase in likes (you have to ‘like’ to play/see the app)
• 2,500 people talking about J2O Facebook
As this is live right now we are unable to provide any sales results or shifts in brand tracking measures at this point.
But we do know that fans are getting really involved, congratulating each other on the wall for the daily wins, giving tips to each other on how to get longer scores.
Almost all players are exclusively within the target demographic of 24-34 year olds.