British Heart Foundation needed to communicate a message about new scientific research being done using Zebra Fish that could lead to ground-breaking discoveries in the field of heart surgery. BHF needed to raise awareness and encourage people to donate to the cause.

Clusta worked with Grey London on their above the line campaign, and by utilising elements from the TV ad, Clusta developed a piece of rich media using particle dynamics to create the illusion of their home page filling up with water and the broadcast message being delivered. The format was then rolled out to bespoke DEP’s on the London underground and screens in Westfield.

The campaign was hugely successful and awareness was raised across all touch points and a surge in donations to the campaign, as well as an increase in people signing up to support the cause.