Goliath - Attention to Detail

Dutch shoe brand Goliath Sportswear commissioned Joakim Norman, a Swedish art director, to create a site which celebrated communities of people that centred around some sort of craftsmanship. They produced three short films portraying a community of baristas in Stockholm, a roof top gardening collective in London and a screen printing club in Rotterdam. The site allows you to watch the films and explore the quirks and culture of the specific communities.

View to the site here